![]() ![]() The misperception caused a backlash amongst users of the Facebook-owned platform, causing an exodus to rival messaging apps like Telegram and Signal, both of which were quick to exploit the situation by coaxing former users with more mainstream chat features. Data in business messages will be able to be used for commercial purposes like ad targeting on Facebook, with some data stored on Facebook's servers. WhatsApp also lets users message businesses, however, and the same protections won't apply to those messages. In fact, private messages between users will remain end-to-end encrypted, so that they can only be accessed by those in the conversation. WhatsApp first announced its new usage terms early last month, and the changes at the time were interpreted by many users to mean that the platform would share their messages with parent company Facebook. WhatsApp's policy for inactive users states that accounts are "generally deleted after 120 days of inactivity." The company confirmed to TechCrunch that the note accurately characterizes its plan, and that the "short time" will span a few weeks. ![]() ![]() If they still don't accept the terms, "for a short time, these users will be able to receive calls and notifications, but will not be able to read or send messages from the app," the company added in the note. WhatsApp's new banner explaining the privacy policy changesĪccording to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet accepted the policy changes to comply with the new terms over the coming weeks, "in order to have full functionality of WhatsApp" starting May 15.
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